Privacy policy.
RegionPulse Corporation and its affiliates (“MarketpulseIQ”, “we”, “us”, or “our”) are committed to respecting and protecting the accuracy, confidentiality, and security of your personal information, and want you to feel secure when visiting our website (the “Website”), using any ofour applications (“the Apps”), and using our services (the “Services”). This Privacy & Cookie Policy (this “Policy”) sets out our policies concerning the collection, use, disclosure, and protection of personal information we receive from individuals using the Website, or from customers using the Apps or the Services, as well as the types of cookies that RegionPulse uses on the Website.
“Personal information” means all information about an identified or identifiable individual. In some jurisdictions, the terms “personal data”, and “personally identifiable information” are used in local privacy laws rather than the term “personal information”. RegionPulse uses the terms “personal information”, “personal data”, and “personally identifiable information” interchangeably.
Scope of this Policy
This Policy was drafted with the objective of complying with or exceeding the requirements of the U.S. Federal Privacy Laws and Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”). However, RegionPulse also does business in other countries, and non-Americans and Canadians also use the Website, the Apps, and the Services. Many of these other countries, and their sub-units, have their own laws applicable to the protection of personal information, which may or may not conflict with or contain more restrictive legal obligations. It is RegionPulse’s policy to comply with all applicable privacy legislation. As such, this Policy outlines the minimum standards for RegionPulse’s treatment of personal information. Where applicable laws contain additional requirements, RegionPulse will ensure compliance with those laws. Should there be, in any specific case, an inconsistency between this Policy and an applicable privacy law, this Policy will be interpreted in that case to give effect to and comply with the applicable privacy law.
RegionPulse will update this Policy from time to time in response to changing legal, technical, and business developments. We will take appropriate measures to notify you about material changes in a manner that is consistent with the significance of the changes we make. As well, a history of material changes is noted at the end of this Policy. However, it is your responsibility to review the most current version.
Please note that this Policy applies to RegionPulse’s customers who use the Services and the Apps, and to users of the Website. The Services and the Apps may be used by RegionPulse’s customers (i.e., corporations, schools, healthcare organizations, governments, or other organizations) to collect personal information about individuals, such as their personnel, students, or patients. If you are an individual who believes that one of RegionPulse’s customers has collected personal information about you through its use of the Services or the Apps and you wish to withdraw consent, access your personal information, request correction or deletion, complain about the collection of your personal information, or exercise any other rights that you may have regarding your personal information, your query should be directed to that party, not to RegionPulse.
Accountability
RegionPulse is responsible for personal information under its control and will take all reasonable steps to handle such personal information fairly and to ensure compliance with applicable laws in relation to the collection, use, disclosure, and protection of personal information.
In order to oversee overall compliance with this Policy and with applicable personal information protection laws, RegionPulse has designated a Privacy Officer (who is also RegionPulse’s Data Protection Officer for the purposes of the European Union’s General Data Protection Regulation, known as the “GDPR”). Contact information for RegionPulse’s Privacy Officer can be found at the end of this Policy.
Please note that if you are a corporate customer or any other type of organization, you are responsible for the legal collection and use of personal information of individuals within your organization, in accordance with the principles set out in your privacy policies and the applicable laws in the jurisdictions in which you operate or in which you or your personnel use the Services or the Apps. RegionPulse is not responsible for your privacy practices and policies. If your use of the Services involves the collection of personal information of your personnel or other individuals (whether in connection with their use of your devices or otherwise), it is your responsibility to ensure that you obtain the necessary consents, provide the necessary notices, and otherwise comply with all applicable laws relating to the collection, use, and disclosure of their personal information.
Legal Basis and Purposes for Collecting Personal Information
RegionPulse’s legal basis for collecting and using personal information will depend on the personal information concerned and the specific context in which we collect it. We will normally collect personal information from you only where we need the personal information to perform a contract with you, or where the processing is in RegionPulse’s legitimate interests and not overridden by your privacy and data protection interests or fundamental rights and freedoms, or where RegionPulse has your consent to do so. Specifically, we have a legitimate interest in using your personal information for product development and internal analytics purposes, and otherwise to improve the safety, security and performance of our Services. In some cases, RegionPulse may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person. If we collect and use your personal information in reliance on our legitimate interests (or those of any third party) other than as described in this Policy, we will make it clear to you at the relevant time what those legitimate interests are.
Through the Website, the Services, and the Apps, RegionPulse collects, uses and discloses to certain third parties personal information for the following primary purposes:
to develop, manage, deliver, and support our products and the Services to our customers;
to contact our customers directly about products and services that may be of interest;
to ensure high standards of service to our customers;
to contact customers with product and service updates, upgrades, and enhancements, as well as administrative or account-related information;
to respond to inquiries and fulfill requests, such as sending requested materials or documents regarding RegionPulse’s products and the Services;
to provide marketing and promotional communications (in accordance with applicable laws), and to determine the effectiveness of marketing and promotional campaigns;
for our legitimate business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, improving or modifying the Services, and identifying usage and performance trends;
to verify a customer’s identity;
to process transactions; and
to comply with applicable laws, to comply with legal and regulatory processes, enforce our terms and conditions, and to protect our operations, rights, safety or property.
The paragraphs below provide further information about what types of personal information we collect and how we use and disclose it for each of the Services, the Apps, and the Website.
The Services
RegionPulse’s products and the Services relates to marketing research data of publicly and private data sets. Besides usage of our application, we do not collect any information on users of our services.
The terms of your use of the Services will be governed by your license or other agreement with us.
Apps
For RegionPulse’s customers (i.e., companies who purchase our products for their own use), the Apps do not collect any data on users besides usage of the application, infographic report usage, and number of report downloads. No personal information is obtained or stored.
RegionPulse will use this personal information for product registration and installation purposes, as well as for customer verification in the event that you contact our Global Support team for assistance.
If personal information is collected for any other purposes than described above (unless the purpose for collecting personal information is obvious and you provide your personal information for that purposes, or unless otherwise permitted or required by applicable law), RegionPulse will communicate the purpose of collecting the personal information to you at the time of collection, either orally or in writing, as well as its use and how it may be disclosed.
If personal information is gathered in writing, the purpose of its collection will be communicated through printed materials, the Website, or email. If personal information is gathered orally, RegionPulse will provide an oral explanation of the purpose for the collection and use.
The Website and Use of Cookies
If you visit the Website and request a free evaluation or trial, request or subscribe to marketing materials, download content (such as whitepapers or webinars), contact us, place an order, or register to use the Services, we will collect personal information that you voluntarily provide to us (including your IP address, name, title, address, email address, telephone number, and contact preferences) in order to respond to your request or inquiry.
In addition, we use certain types of Cookies on the Website. “Cookies” are small text files containing small amounts of information which are downloaded to your device when you visit a website so that the website can remember some information about your browsing activity on the website, either for the duration of your visit or for repeat visits. The cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. They do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. In general, cookies make the interaction between you and the website faster and easier. They cannot be used to run programs or deliver viruses to your device. In general, cookies do not identify you personally.
The following describes the types of cookies that RegionPulse currently uses or may in the future use on the Website:
Session Cookies
These are temporary cookies that expire when you close your browser. A session cookie assigns a randomly-generated, unique identification number to your device when you access the Website. Assigning your device a number facilitates the proper functioning of the features of the Website by permitting us to maintain a persistent “state” for your session, including information relating to orders that you may place. We also use session cookies to collect anonymous information (i.e., information that does not identify you personally) about the ways users use the Website, such as which pages they visit, which links they use, and how long they stay on each page. We analyze this information (known as “click-stream information”) to better understand our users’ interests and needs and to improve the content and functionality of the Website.
Persistent Cookies
Unlike a session cookie, a “persistent cookie” does not expire when you close your browser. It stays on your device until the expiration date set in the cookie (for example, at the end of a calendar month) or until you delete it. Persistent cookies can be used to “tag” your device so that the next time you visit (or someone using your device visits), our server will recognize you, not by name, but by the “tag” on your device. This will enable us to provide you with a personalized experience even if we do not know who you are. It will also allow us to collect more accurate information about the ways people use the Website, for example, how people use the Website on their first visit and how often they return. Using persistent cookies permits us to provide you with a more personalized experience and, in some cases, may save you the trouble of re-entering information already in our database.
Strictly necessary cookies
These cookies are essential for the running of the Website. Without these cookies, parts of the Website would not function. They enable you to move around the Website and use its features, such as accessing secure areas. These cookies do not track where you have been on the Internet and do not gather information about you that could be used for marketing purposes.
Performance cookies
These cookies are used to monitor the performance of the Website, for example, to determine the number of page views and the number of unique users the Website has. Web analytics services may be designed and operated by third parties on RegionPulse’s behalf. The information provided by these cookies allows us to analyze patterns of user behaviour, and we use that information to enhance user experience or identify areas of the Website which may require maintenance. These cookies do not collect information that identifies a visitor. All information collected through these cookies is aggregated and therefore anonymous.
Functional cookies
These cookies allow the Website to remember choices you make (such as your preferences, language, or the region you are located in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
JavaScript Tags/Pixels
These are used by us to collect anonymous information about the use of the Website by our users, and to deliver customized or targeted content to you on the Website and through our partners. We may use JavaScript tags to anonymously track how visitors interact with the Website, including where they came from and the manner in which they use the Website.
By using the Website, you agree that we can place these types of cookies on your device.
Some people find the idea of a website storing information on their device intrusive. If you would prefer to opt out of cookies, it is possible to manage them by changing the cookie settings on your device, in your browser settings. Existing cookies that have already been set can be deleted from your device. You can also block some or all cookies. However, you should be aware that you might lose some features and functionality of the Website if you do so. If you need assistance with your cookie settings, consult the help menu within your browser. For more detailed information about cookies and how to manage and delete them, visit www.aboutcookies.org.
The Website may contain links to third party sites, and we recommend and encourage you to read the privacy policies posted on those third party sites. RegionPulse is not responsible for the privacy policies or practices of any third party.
By using the Website, you will be deemed to have consented to the collection, use, and disclosure of your personal information by RegionPulse in accordance with this Policy.
Consent
As a general principle, RegionPulse will obtain your consent before collecting, processing, storing, using, or disclosing your personal information for any purpose other than as identified in this Policy. Such consents may be included in our license or other agreement with you. RegionPulse will make an exception only where legal, medical, or security reasons make it impossible or impractical to obtain consent, as discussed further below. We will make reasonable efforts to ensure you understand how your personal information may be used or disclosed. If RegionPulse plans to use previously-collected personal information for a new use that is incompatible with the original purpose, you will be informed of the new purpose, and we will obtain consent from you prior to this new use.
The form of consent can vary, depending on the sensitivity of the information and the circumstances. Consent may be express or implied depending on the nature of the personal information or the use, and depending on applicable privacy laws. At times, consent for one use can fairly be implied to include consent for other included or related uses. When determining the appropriate form of consent, RegionPulse will be guided by what a reasonable person would consider fair and appropriate in the circumstances.
Your consent may be provided to RegionPulse orally, in writing, or electronically, either personally or through an authorized individual. Consent can be implied (where not prohibited by applicable privacy laws) when you are informed that information will be used for certain purposes and you submit the information with this knowledge, or consent can be implied where the purpose for collecting, using, or disclosing the personal information would be considered obvious and you voluntarily provide personal information for that purpose.
RegionPulse may collect, use or disclose personal information without your knowledge or consent in the following limited circumstances:
when the collection, use, or disclosure of personal information is permitted or required by law (including via subpoenas, search warrants, court orders, or government/regulatory orders);
in an emergency that threatens an individual’s life, health, or personal security;
when the personal information is available from a public source (e.g., a telephone directory or website);
when we require legal advice from a lawyer;
for the purposes of collecting a debt;
in connection with criminal justice, taxation, or regulatory activities;
to protect ourselves from fraud or to protect the rights and property of RegionPulse;
to investigate an anticipated breach of an agreement or a contravention of law; or
in the event of a reorganization, merger, or sale of RegionPulse.
Subject to certain exceptions (e.g., where the personal information is necessary to provide the Services or the withdrawal of consent would frustrate the performance of a legal obligation), you may withdraw or refuse to provide your consent to RegionPulse, or request that your personal information be removed from our databases and records, by giving reasonable notice. All communications with respect to the withdrawal of consent should be made in writing and addressed to RegionPulse’s Privacy Officer.
If you refuse or withdraw consent, or request that your personal information be removed from our databases and records, RegionPulse will make you aware of the likely consequences of this action. In some cases, it may prevent RegionPulse from providing you with the Services (or a portion thereof).
Limited Collection
RegionPulse will restrict its collection of personal information to that information which is necessary and relevant for the legitimate purposes identified. RegionPulse will not collect excessive personal information, and will limit the purposes of collection to what a reasonable person would consider fair and appropriate in the circumstances. RegionPulse will collect personal information only by fair and lawful means, will be transparent, up-front, and open with you, and will communicate in a manner that is clear and reasonably understood.
Limited Use, Disclosure And Retention
RegionPulse will use and disclose personal information only as described in this Policy, for the purposes for which it was collected, as agreed by you, and/or without your consent for the limited circumstances listed above in the section titled Consent. We will not use or disclose personal information for any additional purpose that is incompatible with the original purpose unless we obtain consent to do so. We do not sell your personal information to third parties, including advertisers.
RegionPulse may share personal information with our employees, contractors, consultants, affiliates, service providers, business partners, and other parties who require such information to assist us with providing you with the Services.
The use, collection, and disclosure of personal information may involve RegionPulse transferring personal information across borders. If this occurs, we will comply with all applicable data transfer and data sovereignty laws.
RegionPulse will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, as required for RegionPulse’s legitimate business purposes, and/or to comply with applicable legal, tax, or regulatory requirements. After this time, any personal information you have provided to us will be destroyed, deleted, or anonymized.
RegionPulse may use and disclose aggregated and anonymous or de-identified information to third parties, including the general public. For example, we may analyze and publish reports on usage and performance trends or statistics from across our global customer base for information or marketing purposes, but only after we have removed any personal information that would identify or be associated with any particular individual or customer. This type of aggregated and anonymous or de-identified data can help RegionPulse to improve our products, services, and advertising, and it can be used by customers and the public to better understand trends in the industry. We will never sell this aggregated data.
Accuracy
RegionPulse will make reasonable efforts to ensure that the personal information collected and used by us is accurate, complete, and up-to-date to meet the purposes for which it is collected and used. RegionPulse does not routinely update personal information unless it is necessary to meet the purposes for which it is collected. RegionPulse therefore relies on you to keep your applicable personal information accurate and current.
You may request a correction to your personal information in order to ensure its accuracy and completeness. Any request to correct personal information must be made in writing to RegionPulse’s Privacy Officer and must provide sufficient detail to identify the personal information and the correction being sought.
If your personal information is demonstrated to be inaccurate or incomplete, we will correct the information as required and send the corrected information to any third party to whom we disclosed the personal information in the previous year. If the correction is not made, we will note your correction request in the relevant records.
Safeguarding Personal Information
RegionPulse will make reasonable security arrangements and use appropriate technical and organizational measures to protect all personal information under our control (regardless of the format in which it is held) against unauthorized access, loss, theft, collection, use, disclosure, duplication, modification, disposal, or similar risks, by both individuals outside of RegionPulse as well as within. The types of security safeguards that we use vary, depending on the nature and sensitivity of the personal information, the harm that might result from its improper use or loss, and how it is stored (e.g., in paper or electronically). RegionPulse’s security safeguards include locked filing cabinets, physically secured offices where personal information is held, limited employee access, the use of IDs, passwords, restricted servers, firewalls, and encryption for electronic files, as well as contractual requirements for service providers to provide comparable security measures.
RegionPulse will use appropriate security measures when disposing of and destroying personal information, such as shredding documents and deleting electronically stored information, in order to prevent unauthorized access.
RegionPulse trains all staff who handle personal information on the importance of and our procedures for maintaining confidentiality. All employees, contractors, consultants, and service providers of RegionPulse who are provided access to personal information on behalf of RegionPulse are required to be familiar with and comply with the provisions of this Policy and applicable laws.
RegionPulse will continually monitor compliance with this Policy and will investigate any suspected breaches swiftly and effectively. If a breach is found to have occurred, RegionPulse will comply with all applicable data breach laws, including notifying relevant individuals and regulatory bodies where required. RegionPulse and its employees will respond promptly and in accordance with applicable laws to any notices or demands issued by a Privacy Commissioner or similar regulatory body in any relevant jurisdiction. RegionPulse will also continually review and update our security policies and controls as technology changes to ensure ongoing personal information security.
Openness
This Policy is available to the public on the Website so that information about our policies and practices relating to the management of information is readily available to everyone.
Requests for Access
You have certain rights to access your personal information, subject to limited exceptions under applicable laws such as solicitor-client privilege, disclosure that would reveal personal information about another person, legal obligations, and proprietary rights. RegionPulse’s Privacy Officer can assist you with any such request. Such a request may include:
identification of and access to any or all of your personal information under RegionPulse’s custody or control;
an explanation of how that personal information is or has been collected, used, or disclosed by RegionPulse; and/or
the names of any individuals and organizations to which your personal information has been disclosed by RegionPulse.
All requests should be made in writing (by mail or email), provide sufficient detail to identify the information being sought, and be directed to RegionPulse’s Privacy Officer. RegionPulse’s Privacy Officer may require further information defining the request more succinctly.
We will respond to written requests within 30 days of receiving such request, or sooner if required by applicable laws. We will either make the requested information available within that time period, or provide written notice of an extension where additional time is required to fulfill the request. If RegionPulse cannot fulfill your request in full or in part, you will be provided with a response in writing that documents the reason for refusal and the recourse available to you.
A minimal fee may be charged for providing access to personal information, where permitted under applicable law. Where a fee applies, we will inform you of the cost and request further directions from you on whether or not we should proceed with your request.
See below under CCPA Compliance (California) for specific data access and data deletion rights applicable to our California consumer customers under the California Consumer Privacy Act (the "CCPA").
GDPR Compliance (European Economic Area, UK and Switzerland)
This section applies specifically to RegionPulse customers residing or carrying on business in the European Economic Area, the United Kingdom (UK) or Switzerland (collectively, “Europe”) where the GDPR (or local legislation implementing the GDPR) applies.
RegionPulse will be the Processor and you will be the Controller (as those terms are defined in the GDPR) with respect to any personal information that RegionPulse processes on your behalf through your use of the Services or Apps. RegionPulse will comply with its obligations as Controller under the GDPR with respect to personal information processed by RegionPulse for its own business purposes. The relevant entity acting as a Controller is RegionPulse Corporation, its contact details are included below, and the contact details of the Data Protection Officer are included below. If you are located in Europe, you may request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, restrict or object to the processing of your personal information, have your personal information anonymized or deleted, as appropriate, or exercise your right to data portability to easily transfer your personal information to another company. In addition, you have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place. You may also withdraw any consent you previously provided to us regarding the processing of your personal information at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdrew your consent. You may exercise these rights by contacting us using the contact details at the end of this Policy. Before fulfilling your request, we may ask you to provide reasonable information to verify your identity. Please note that there are exceptions and limitations to each of these rights, and that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain information for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.
For RegionPulse’s consumer customers (i.e., individuals who purchase our products for their own personal use), you have certain rights under the GDPR which you may exercise by contacting RegionPulse’s Privacy Officer. RegionPulse will respond to such requests in accordance with its obligations under the GDPR.
As mentioned in the first section of this Policy, the Services and the Apps may be used by RegionPulse’s non-consumer customers (i.e., corporations, schools, healthcare organizations, governments, or other organizations) to collect personal information about individuals. If you are an individual who believes that one of RegionPulse’s customers has collected personal information about you through its use of the Services or Apps and you wish to exercise any of the rights under the GDPR, your request should be directed to that customer, not to RegionPulse.
If you are located in Europe, we will comply with applicable data protection laws when transferring your personal information outside of your jurisdiction. In particular, we will rely on (i) an EU Commission, UK or Swiss government adequacy decision, such as when transferring your personal information to Canada; (ii) contractual protections for the transfer of your personal information, or (iii) another valid data transfer mechanism. If you are located in Europe, you may contact us as specified below for more information about the safeguards we use to transfer personal information outside of Europe.
If you do not provide your personal information when requested, you may not be able to use our Services if that personal information is necessary to provide you with our Services or if we are legally required to collect it.
If you are located in Europe, we only process your personal information for specific purposes where we have a valid legal basis, as explained in the section “Legal Basis and Purposes for Collecting Personal Information”. We will disclose and retain your personal information as explained in the section “Limited Use, Disclosure And Retention”.
CCPA Compliance (California)
This section applies specifically to RegionPulse’s consumer customers (i.e., individuals who purchase our products for their own personal use) who reside in California. California consumers with disabilities may access this policy in an alternative format by sending an email to: info@marketpulseiq.com
For purposes of this CCPA Compliance section, “Personal Information” means anything that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular California consumer or household.
RegionPulse does not and will not sell Personal Information.
The categories of Personal Information we collect about California consumers together with our sources of this information, business purposes for collecting this information and entities with whom we share this information are described in the Apps and the Website and Use of Cookies sections above.
Right to Know
California consumers have the right to know about the Personal Information we collected and/or disclosed about you during the prior 12 months. Specifically, you have a right to know:
the specific pieces of Personal Information we have collected about you and your household; and
the categories of Personal Information we have collected about you and your household, including the categories of sources from which your Personal Information was collected, business or commercial purposes for which your Personal Information was collected, the categories of third parties to whom we sold or disclosed the categories of Personal Information for a business purpose, and the business or commercial purpose for selling or disclosing your personal information to a third party.
You can obtain your Personal Information that we have collected and/or disclosed by submitting a verifiable written request to us by info@marketpulseiq.com. RegionPulse will require you to verify your identity in accordance with the provisions of the CCPA.
Within 14 days of receiving your request to know, we will confirm receipt of your request and provide information about how we will process your request, including a description of our process to verify your identity and when you should expect our response. Generally, we will respond to your request within 45 days and provide you the requested Personal Information by mail or a readily usable electronic format. Under certain circumstances, we may take up to 90 days to respond to your request. In these circumstances, we will provide you with notice and an explanation of the reason we will take more than 45 days to respond to your request.
If you request to obtain specific pieces of your Personal Information and we are unable to verify your identity, we will deny your request and inform you that we cannot verify your identify and explain why we have no reasonable method to identify you. However, we will treat your request as a request to obtain the categories of Personal Information we collect, disclose, and/or sell as described below.
If you request to obtain the categories of Personal Information we have collected and/or disclose and we are unable to verify your identity, we will deny your request, inform you that we cannot verify your identify, and direct you to this Policy which describes our general business practices regarding our collection and maintenance of Personal Information. We will also explain why we have no reasonable method to identify you.
By law, we can deny your request to know specific pieces of your Personal Information, in whole or in part, if it conflicts with US federal or state law. If we deny your request for these reasons, we will notify you that your request has been denied and explain the reasons for the denial. If your request in denied only in part, we will disclose the remainder of the Personal Information you requested.
By law, we cannot provide you with specific pieces of your Personal Information if the disclosure creates a substantial, articulable, and unreasonable risk to the security of your Personal Information. Additionally, we are prohibited by law from disclosing to you your Social Security number, driver’s license number, or other government-issued identification number, financial account information, any health insurance or medical identification number, an account password, or security questions and answers (each if and as applicable to our business).
Right to Delete
You have the right to request us to delete the Personal Information that we have collected or maintained about you and your household. You can request us to delete your Personal Information by submitting a verifiable written request to info@marketpulseiq.com
Within 14 days of receiving your request to delete, we will confirm receipt of your request and provide information about how we will process your request, including a description of our process to verify your identity and when you should expect our response. Generally, we will respond to your request within 45 days. Under certain circumstances, we may take up to 90 days to respond to your request. In these circumstances, we will provide you with notice and an explanation of the reason we will take more than 45 days to respond to your request.
If we are able to verify your identity, we will delete your Personal Information by one of the following deletion methods and will notify you of the deletion method used:
permanently and completely erasing the Personal Information on our existing systems except our archived or back-up systems;
de-identifying the Personal Information; or
aggregating the Personal Information.
We may offer you the option to delete a select portion of the Personal Information you requested to be deleted in addition to the option to delete all of the Personal Information you requested to be deleted. If your Personal Information is stored on or archived in our back-up systems, we will delete the Personal Information as described above when our archived or back-up system in next accessed or used. We will also direct our service providers to whom we have provided your Personal Information to delete your Personal Information.
Prior to deleting your Personal Information, we will send you an email or call you to confirm that you want your Personal Information deleted.
If we are unable to verify your identity, we will deny your request and inform you that we cannot verify your identify. By law, we may also deny your request to delete if retention of your Personal Information is necessary to:
complete our transaction with you, perform a contract with you, or if your Personal Information is reasonably anticipated within the contest of our ongoing business relationship with you;
detect security incidents, protect against malicious, deceptive, or illegal activity, or prosecute those responsible for such activity;
debug to identify and repair errors that impair existing intended functionality of our systems;
exercise free speech rights;
comply with the California Electronic Communications Privacy Act;
engage in public or peer-reviewed scientific, historical, or statistical research in the public interest;
enable solely internal uses that are reasonably aligned with your expectations;
comply with a legal obligation; or
otherwise use your Personal Information internally in a lawful manner that is compatible with the context in which you provided the information.
If we deny your request to delete, we will:
inform you that we have denied your request and describe the basis for the denial, including any legal exception permitting denial;
delete any Personal Information that is not subject to the legal exception above; and
refrain from using the Personal Information retained for any other purpose than provided for by that exception.
In responding to your request to delete, we will maintain a record of your request for the legally required period of 24 months.
Right to Non-discrimination
You have the right to receive our Services on equal terms regardless of whether or not you exercise your rights under the CCPA.
Rights Regarding Direct Marketing
Our California consumer customers may individually request information about our disclosures of certain categories of Personal Information to our affiliates and/or any third parties for their direct marketing purposes. We will provide a list of the categories of Personal Information disclosed to our affiliates or any third parties for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties or affiliates. This request may be made by any individual no more than once per calendar year. Individual California customers must submit their requests to us either by email at info@marketpulseiq.com or write to our Privacy Officer at the address listed in the Complaint Procedure below. We reserve our right not to respond to requests submitted other than to the specified email or mailing addresses.
Use by Children
The Website, the Apps, and the Services are not intended for use by minors. RegionPulse does not knowingly collect information about minors and believes that minors should obtain their parents’ or legal guardians’ consent before providing any personal information. If you believe that we have mistakenly or unintentionally collected a minor’s personal information, please contact RegionPulse’s Privacy Officer. By using the Website, the Apps, or the Services, you represent that you are over the relevant age of majority.
Complaint Procedure
Complaints, concerns, or inquiries about RegionPulse’s privacy policies and practices, including compliance with this Policy, should be made in writing to:
Privacy Officer / Data Protection Officer
RegionPulse Corporation
5525 Curtice Road Mason, MI 48854
E-mail: info@marketpulseiq.com
Specific details about the inquiry or complaint must be provided. All complaints will be investigated and will be responded to in accordance with applicable laws. If RegionPulse’s Privacy Officer is unable to address your concerns, the issue may be escalated to the office of RegionPulse’s Chief Executive Officer or to the relevant Privacy Commissioner or similar regulatory authority for your jurisdiction (for example, in British Columbia, the Information and Privacy Commissioner for British Columbia).
Effective Date and Updates
This Policy was initially published effective March 23, 2024 and was updated in October 2024 and April 2025.